6/14/2023 0 Comments Cam snapchat![]() ![]() At the time of writing, he’s comfortably cruising towards three million dollars in Spotlight payments. In three weeks, with seventy videos in the top one hundred, Casey brough in one and a half MILLION. Over the course of one week, Casey earned himself over one hundred thousand dollars. The logic hiding behind this sheer act of madness is that, sure, you may get the odd video that’s only viewed by sixty or seventy people, but another one out of that one hundred might get millions, slapping you on Snapchat's top trending page. ![]() So, everyday, through what I can only assume was done in sheer determination to purchase his own one square foot apartment in London (it’s expensive here), he made sure to hit Snapchat’s limit of one hundred videos per day. This is what is referred to as ‘growth hacking’. He worked out that if you make enough videos on a daily basis, they’re bound to wind up on the trending page. Enter Cam Casey.Ĭasey, an online creator who has been lurking on the edges of YouTube and Instagram for a few years, saw an opportunity to exploit this reward system. Spotlight, in what was most likely an attempt to drive traffic away from competition posed by TikTok and its creator fund, declared it would splurge a daily ONE MILLION DOLLARS between the most popular and highest rated videos on the app. Instagram released ‘Reels’, a feature that allowed you to create fun fifteen-second videos in November, Snapchat (an app that definitely has the world's biggest databank of your n*des) launched ‘Snapchat Spotlight’. And, just as every website other than P o r n h u b (as far as I know according to my research) now has a ‘stories’ feature, the race was on to replicate the success of TikTok’s easy to watch, short-form content design to now having everyone shipping their version of TikTok. Tiktok, often viewed as Vine’s spiritual successor, shot to popularity between 2018-2020. Vine, launched in 2013, boasted a massive lead over other social video apps, but after an acquisition by Twitter, it was later shut down in 2017 due to a lack of innovation and features. ![]() The history of short-form content on the internet is slightly unstable. ![]()
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